Samsung to partner IAAF

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Samsung Electronics and the International Association of Athletics Federations (IAAF) today announced a new three-year agreement, naming Samsung an Official IAAF Partner. Samsung is also appointed the IAAF’s official equipment provider in the categories of Mobile Telecommunications Hardware, Audio Visual Equipment, Cameras and Household Appliances.

The new marketing partnership will span the World Championships in Berlin in August this year; the 2010 World Indoor Championships in Doha, Qatar; and the 2011 World Championships in Daegu, South Korea.

“We are delighted to welcome the IAAF to our elite roster of global sports marketing partners,” said Gregory Lee, Chief Marketing Officer of Global Marketing Operations, Samsung Electronics. “Athletics help to unify cultures and inspire new levels of personal achievement – the very qualities that Samsung seeks to realize in our constant pursuit of innovation and passion for excellence.”